Compelling Landing page copywriting That Drives Action and Sales
Recent research reported that the average conversion rate of a landing page is around 6%, which is truly something to ponder.
Websites involve a lot of money. From creating a website to adding relevant content, page optimization, navigation, making it user-friendly, pay-per-clicks and everything else in between – a website consumes your time and money. After investing so much into a website, all you are getting is a 6% conversion rate. Is that even worth it?
Maybe not. But it is not the end of the world, and there are ways you can improve your conversion. That’s where effective landing page copywriting comes in.
Tailored CTAs in a landing page convert 42% more visitors than generic ones.
Imagine if improving your CTA can do this – what would happen when you start designing and optimizing the content of your website using every word effectively?
So, how to go about landing page copywriting? Let us take you through that here.
Use headlines and sub-headlines to highlight the value proposition.
The digital market is saturated with products and services of the same line. Thus, it is natural that your audience simply runs through your products without paying attention to them. To grab their attention, you should use headlines and sub-headlines to iterate the value proposition of your product/service.
For instance, draw the attention of your visitors by explaining the value your product or service adds to their lives in one sentence. The headline can be followed by a short paragraph explaining what you offer, for whom, and why it is useful.
Highlight benefits before features.
90% of the time, the features of your product and that of your competitors are the same. So, how do you distinguish yourself? You can stand out by highlighting the benefits of your products or services before features.
For example, if you deal in aromatherapy products, you can include how aromatherapy helps individuals with mental peace instead of simply adding features of your oils and creams.
Create a simple, easy-to-run-through landing page copy.
Whether dealing with sneakers or marketing automation software, your audience does not want to run through complex language puns. The easier the language on the landing page, the more likely your audience will read everything. Make your landing page copywriting in a way that it is easy for the visitors to skim the page and still understand the content.
Earn trust through testimonials.
Social validation plays a crucial role in advocation your products and services. The best way to do it is through adding happy clients testimonials. Go ahead and ask your clients to leave you reviews, and let your new visitors know how your products or services shall add value to their lives.
Craft compelling CTAs
The main highlight of your landing page copywriting is the CTA (call-to-action). The chances of conversion depends heavily on how you create your CTAs. First, it is essential to have them because after running through the entire page, the visitors need to be told the next step. Second, compelling CTAs grab eyeballs and encourage visitors to push the button and move ahead.
Parting Wisdom
Landing page copywriting is an essential component of your sales funnel. Often, it is the first and the only opportunity to grab the attention of your visitors. We wonder why most of the brand owners overlook creating them because they follow aggressive launch timelines. If you want your website convert well, it is time to seek professional help for landing page copywriting. You can reach out to us for help.
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